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Jallosh: Clean Coasts--Protecting Mumbai's Water Bodies

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    Clean Coasts are a part of Project Mumbai’s Citizens for Sustainability Initiative under the tagline

    " Mumbai के लिए कुछ भी करेगा "

    Jallosh – Clean Coasts and waterbodies  is a project undertaken by Project Mumbai to protect waterbodies across Mumbai. Operation Jallosh – Clean Coasts and waterbodies  is an initiative by project Mumbai, a not for profit organization and was supported by several like minded and award winning groups such as #Mahim Beach Cleanup, Beach Warriors, Beach Please, River March for nature and many others.

    Year 2019

    • 8 tonnes of trash was collected along River Mithi stretches
    • 5000 citizens came together for Jallosh Clean Coasts and cleaned up nearly 20 tonnes of trash.

    Year 2020

    • Inspite of the Covid situation, Jallosh – Clean Coasts initiative was carried out but at a smaller scale.

    Mumbai’s coastline and water bodies were the focus of a unique massive citizen volunteering initiative in 2020 again, as we celebrated the biggest initiative to protect Mumbai’s waterbodies. The two day initiative not only aimed at cleaning the rivers, beaches and mangroves but also, simultaneously drew citizen volunteers to all the river bodies and beaches of Mumbai.

    Following this initiative, Project Mumbai along with the collaborating teams will also draw an action plan for a sustained effort to beautify, maintain and subsequently adopt these locations for a cleaner and better Mumbai.

    The volunteering opportunity for this project is open to individuals, corporates, colleges, schools, non profit voluntary organizations former youth groups, young and old.


    Jallosh 26 - May 2024 Report

    Jallosh Children Beach Clean Up - April 2024 Report

    Jallosh 25 - April 2024 Report

    Jallosh 24 - March 2024 Report

    The two day initiative not only aims at cleaning the rivers, beaches and mangroves, but also, simultaneously draws citizen volunteers to all the river- bodies and beaches of Mumbai.

    Operation “Jallosh-Clean Coasts” is an initiative of Project Mumbai, a not for profit, and is being supported by several like-minded and award-winning groups, including #MahimBeach Cleanup, Beach Warriors, Beach Please, River March  for Nature just to name a few.

    Operation Jallosh Clean Coasts will also involve local communities in the initiative. The effort will be as much to educate, inform and action the process.

    Simultaneously, this will mark the first step into putting together a white paper on the water bodies to be submitted to the Government of Maharashtra, the MCGM, the MMRDA as well as the Urban Bodies in the MMR. The objective is to make this initiative collaborative and the effort concerted in a manner that Public-Private-People support will be brought in.

    Hundreds and thousands of people across the country visit Mumbai only to catch a glimpse of the vast seas, going back disappointed by the dirty waste-littered shores, the scenario is even more pathetic on the river-maintenance front. “Jallosh” last June, was just a first step in drawing the attention of volunteering citizens as well as the Government towards Mumbai’s neglected coastline and water bodies.

    “Most people in Mumbai are not even aware of the existence of three rivers flowing through the city, the fourth being Mithi, which came into notice after Mumbai’s deluge over a decade ago. Industrial waste, encroachment and state neglect have led to an acute environmental crisis that Mumbai is facing and most of us are unaware of. It is high time for us to do something by joining our hands.” says River March, a volunteering group which has been relentlessly campaigning for cleaner rivers of Mumbai.


    During Jallosh (which translated means celebration) –Clean Coasts, different groups will also hold advocacy and interactive learning sessions on flora and fauna, educating people on not just safe-keeping and maintenance of the beaches, but also protecting the marine life, sea creatures and the mangroves.

    Who can participate: Any individual or group of people who feel passionate towards the cause and are able, can do so. There are different options by way of which, a person/group can support the cause which are all detailed in the website.

    Jallosh-Clean Coasts has been the beginning and part of Project Mumbai’s Citizens for Sustainability initiative under the tag line, Mumbai ke liye, Kuch bhi Karega.


    20th July 2024 (Saturday)

    Most likely it will be from 8 am to 11 am (trust us you will be tired after that)

    We have planned a Sustainable celebration this month, marking clean up on 20th July 2024

    Go on to the link below and fill the details

    The link will give you options you can choose the day and date and location of volunteering
    Come in comfortable clothes (shorts tee shirts are best) Please wear a cap. Maybe some sunscreen on your body and a water bottle which can keep you hydrated. If you can carry a pair of gloves, do carry them, else we shall give them to you
    Do not carry expensive jewellery/fancy shoes or wear fancy clothes which can get spoilt in the muck.

    You will be guided by our support team which will work with you to clear the plastic waste, segregate the plastic from non plastic waste




    18th May 2024