Pune Plastic Recyclothon
The Plastic Recyclothon, a unique and award-winning initiative of ProjectMumbai.org launched completed it’s as second Mega Plastic donation, collection and recycle drive in October 2019, celebrating the people’s festival of Giving, Daan Utsav.
The Plastic Recyclothon, a unique and award-winning initiative of Project Mumbai.org, launches its second Mega plastic donation, collection and recycle drive this October, 2019, celebrating the people’s festival of Giving,Daan Utsav.
This year, responding to the massive support from people across geographies, Project Mumbai proposes to take this initiative multi-city as well as attempting to change lives and better our environment across people of the Mumbai Metropolitan Region (MMR).
This year, responding to the massive support from people across geographies, Project Mumbai proposes to take this initiative on a regular monthly basis as well as attempting to change lives and better our environment across people of the Mumbai Metropolitan Region (MMR). The monthly collection drive has been scheduled from the month of March for Mumbai city and Navi Mumbai soon extending it to other cities of MMR
Now we are doing a monthly drive for March. This month the drive will happen in Pune.
The Plastic Recyclothon by Project Mumbai is about urging people to reduce the consumption of harmful plastic which is damaging the environment. At the same time, this has emerged as one of the largest Public- Private-People Partnerships for a cause.
Last year, despite a very short turn-around time in participation, close to 1,25,000 people of Mumbai (school children, young and old, corporate citizens, Housing societies and Institutions) came forward and donated their plastic.
Project Mumbai, through its collaborative partners, not only facilitated a doorstep pick up of the plastic from over 500 pick-up points, but had the plastic segregated and whatever was possible was recycled.
Impact of the initiative
- Behavioural Change: One of the most positive impacts of this action-based initiative was a change in people’s behaviour and attitude. Across residential complexes, offices and schools, individuals realised the necessity to reduce plastic consumption and the harm it was causing. More and more people wrote to us assuring us of their reduced/total stoppage of the use of plastic from their homes in as much possible a way as they could.
- Refuse: There were several instances of geographies from where people called in to say they have ensured that the local vendors stopped providing amenities such as grocery and vegetables in plastic bags. Across India one of the larges retail use of such plastic, causing immense harm to the environment has been the easy access of plastic bags through grocery and vegetable vendor distribution.
- Demonstrative Recycling: Project Mumbai has chosen a unique action-oriented manner of building people’s belief into what and how plastic can be recycled. Building trust through recycling. By creating this as a collaborative mechanism, we brought in recyclers who helped collect and segregate the plastic which was subsequently recycled into amenities for the city. In this case, specifically, Benches are being made which will be placed in open spaces of Mumbai especially gardens
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