The Initiative in its fourth year..2021
Project Mumbai launched its first Mega plastic donation, collection and recycle drive past October 2018, celebrating the people’s festival of Giving, Daan Utsav.
The Plastic Recyclothon by Project Mumbai is now an award-winning initiative urging people to reduce consumption of harmful plastic which is damaging the environment. At the same time, this has emerged as one of the largest Public- Private-People Partnerships for a cause.
The initiative was awarded by Limca Book of Records 2019 largest Public- Private-People Partnerships for a cause
The Plastic Recyclothon: Ek Baar Phir is specifically an initiative to inculcate a positive behavioural change in terms of reducing plastic waste from our daily use.
In 2020 in spite of the difficult situation due to #Covid 19 and span of time during the pandemic, Project Mumbai has been able to organise the Plastic collection drive across Mumbai successfully
Needless to say, we pay gratitude to the citizens and like-minded organisations that came on boards to make this initiative a huge success. The volunteers played an important role in the implementation of the whole project.
Last year, 2020, everyone’s support was particularly noteworthy and truly commendable. From citizen donors, volunteers who travelled with trucks, all our initiative partners and all those who spread the word. Yes, also to those individuals, groups, malls, institutions and housing societies who willingly allowed their premises to become drop-off points.
We were delighted to have the support of HDFC as our Principal partner in this Public Service Initiative. In other roles, Shakti Plastic Industries are working on the recycling support.
We had been able to organise the drive in 2020 in the month of January, February and later after the lock down we initiated it a monsoon drive in July.
In Oct 2020 as we celebrate the Joy of giving during DAAN Utsav we organize the biggest collection drive for 2 days during the week. In Nov 2020 was the last drive planned for the year.
This Year with the gained vigour we are back with the monthly Plastic collection drive.. The Mumbai Plastic Recyclothon 2021 is on with the support of likeminded organisations/citizen groups, corporates and individuals.
The Mumbai Plastic Recyclothon Ek Baar Phir
While our collective war against COVID 19 continues, we at Project Mumbai have resumed another battle – that against plastic and a safe environment.
You are right! Health comes first. Our teams will be wearing PPE Kits to ensure theirs and your health is safeguarded.
From The CEO’s Desk
VIDEO OF THE DAY
Behavioral Change: One of the most positive impacts of this action-based initiative was a change in people’s behavior and attitude. Across residential complexes, offices, and schools, individuals realized the necessity to reduce plastic consumption and the harm it was causing. More and more people wrote to us assuring us of their reduced/total stoppage of the use of plastic from their homes in as much possible away as they could.
Refuse: There were several instances of geographies from where people called in to say they have ensured that the local vendors stopped providing amenities such as grocery and vegetables in plastic bags. Across India, one of the largest retail use of such plastic, causing immense harm to the environment has been the easy access to plastic bags through grocery and vegetable vendor distribution.
Demonstrative Recycling: Project Mumbai has chosen a unique action-oriented manner of building people’s belief into what and how plastic can be recycled. Building trust through recycling. By creating this as a collaborative mechanism, we brought in recyclers who helped collect and segregate the plastic which was subsequently recycled into amenities for the city. In this case, specifically, Benches are being made which will be placed in open spaces of Mumbai especially gardens.
WHAT IS AN ECOBRICK
We have all been through the practice of donating plastic waste. Eco Brick is a unique manner of recycling the plastic, in a bottle, converting it into a brick solid form which can be reused, so that it does not go into the landfill.
Ecobrick is simple bottling of all Clean and Dry, single use plastic that we see littered around us.
WHAT IS THE ECO BRICK CHALLENGE
We have been part of the Mumbai Plastic recyclothon. This is a new dimension to the campaign to reduce, refuse and recycle.
The Ecobrick Challenge is an initiative to challenge yourself in bottling all the single use plastic at home or around you, in dry and clean state into a pet bottle and giving it for recycling.
Step One is to COLLECT the plastic in and around the area of travel, work, or stay.
Step two is to register with Project Mumbai on our website www.projectmumbai.org once the registrations open up (On February 2nd, 2021 to 15th February 2021) Registration close on 15th February 2021
On the pre-decided date ensure you drop off the plastic and collection shall be done on 20th February 2021
No, as the monthly drive will be conducted only once in a month there is no choice of dates.
Any kind of plastic.
The Plastic Recyclothon: Ek Baar Phir is specifically an initiative to inculcate a positive behavioural change in terms of reducing plastic waste from our daily use. Hence, we expect support from citizens in donating and giving away only plastic waste. NOTHING ELSE, or no other form of waste including broken chairs, sofas, household garbage or wet waste.
The plastic that we collect shall be recycled to creating benches and other public use amenities.
Plogging: What is Plogging. Plogging is picking up plastic as you jog.
You can register as a plogger and collect plastic as you go for your morning walk/go to office/for your tuitions/to buy vegetables/ or anytime you step out.
Collect the plastic waste and add it to your waste collection.
Every plastic waste collector will get a cloth bag in return.
Can we make Mumbai city of Ploggers and make Mumbai Plastic waste free?
Beginning now, as groups of individuals or individuals, institutions etc start collecting the plastic waste from your home, work place and surroundings. Reduce the clutter and collate it at any safe location.
Who can participate?
Anyone and everyone. Individuals (Children, Housewives, Corporate employees, senior citizens and People like you and me), Institutions (Corporates, Housing Societies, schools/colleges) Government.
Avail of a pick up from the drop point
On a pre-decided date and schedule, ( 20th February 2021 ) plastic will be collected from drop locations.
Project Mumbai, through its collaborative partners, will facilitate a free pick up of your donated plastic waste, to be registered on-
Contact us on:
Rahul V. Podaar
The Shakti Plastic Industries
Our Company, The Shakti Plastic Industries, have actively participated in the Recyclothon, organized by Project Mumbai, between 2nd and 8th October, 2019, to draw the attention of the general public about the importance of Plastic Waste Management. The overall response to the above was excellent.
We have proved our presence by collecting considerable quantity of Plastic Waste from Households, Societies, Corporates and individuals which have even been recycled by making use of our facility at Manor, Palghar – Dist., Maharashtra.
Needless to mention, such events, if organized on regular intervals would help a lot to educate the general public about the importance as well as necessity about disposal of plastic waste in an environment friendly manner and also ensure “Clean Mumbai” in the coming days.